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Here, the IndieCommerce team shares an important look at current trends in the world of e-commerce.
Although traffic dropped by 3.87 percent over the past seven days compared to the previous seven days (second graph), the e-commerce conversion rate increased to 4.90 percent (blue line below) vs. 4.64 percent the previous week. This resulted in a revenue increase of 3.28 percent over the previous week.
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We’re definitely settling into a normal traffic pattern now and can expect weekly traffic and the conversion rate to stay within this range for the remainder of this first quarter.
On December 1, 2020, Salesforce announced its plans to acquire Slack for $27.7B. Slack is a direct business messaging and group chat platform with intuitive and easy-to-use design. Salesforce CEO, Marc Benioff, said, “Together, Salesforce and Slack will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world”. This marks the biggest E-Commerce and Tech industry acquisition this year, to date. Below is Slack’s timeline and deal history, starting from the $1.5 million seed round in 2009 to the announced $27.7 billion acquisition by Salesforce:
Precedent Comparable Transactions: E-Commerce
Main Street companies (below $5,000,000 in revenue) in the E-Commerce industry (NAICS 4541) had an SDE1 Median Valuation Multiple of 2.7x, based on 25 transactions between 2015 and 2020.
Middle Market companies (above $5,000,000 in revenue) in the E-Commerce industry (NAICS 4541) had an EBITDA2 Median Valuation Multiple of 6.5, based on 10 transactions between 2009 and 2019.
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1Seller’s Discretionary Earnings – Seller’s discretionary earnings is defined as net profit before taxes and any compensation to owner plus amortization, depreciation, interest, other non-cash expense and non-business-related expense and normally to one working owner. (Source: BV Market Data)
2Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA) – EBITDA is Net Income with interest, taxes, depreciation, and amortization added back to it. EBITDA can be used to analyze and compare profitability between companies and industries because it eliminates the effects of financing and accounting decisions. However, this is a non-GAAP measure that allows a greater amount of discretion as to what is (and is not) included in the calculation. This also means that companies often change the items included in their EBITDA calculation from one reporting period to the next. (Source: BV Market Data)