- Responsive Design For Your Website Blog Or Store Locations
- Responsive Design For Your Website Blog Or Stores
- Responsive Design For Your Website Blog Or Store Brand
- Responsive Design For Your Website Blog Or Store Bought
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You’re on the subway, browsing your phone and trying to avoid awkward glances with the person closely pressed up against you. You scroll through your Twitter stream and one tweet catches your eye. You click.
- If you’re still not convinced you want a responsive design and you’re on WordPress, check out WP Touch—it’s an extremely popular plugin that creates a mobile site for your blog. Ultimately, having a responsive design is still hotly debated. For our company’s website and blog, a responsive design was the best choice.
- Responsive Web Page Layouts. At the core of every responsive web design is a fluid and flexible layout that adapts itself to the screen size and features of the user’s browser. Let’s move on to resources related to layout, where most of the action happens in responsive web designs. Fluid 960 Grid System.
- If you’re emailing newsletters to your customers, engaging with them on social media, or promoting your content on blogs, your users are likely linking to your websites from these channels on their phones, and you want them to be greeted by a simple, responsive experience when they get there. Responsive sites garner better SEO rankings.

Astra is a feature-rich, stable, and high performing theme that makes your website look great on all devices. It also supports RTL languages. Hestia is a free WordPress responsive theme with powerful features. It has an easy theme setup with the help of a companion plugin. This adds testimonials, services, and homepage sections to.
The display is all of a sudden is too tiny even for ant eyes. You resort to the pinch and scroll, which always cuts off a word or two on either side. You think, “is this tweet really worth it?” You continue reading and reach the end of the end of the article.
“You may also like:” the site suggests, but there is no way you are putting up with the pinch and scroll for another minute. You click away. The end.
This is what happens to your readers if you don’t have a mobile-friendly site. They get frustrated, lose interest and leave your page, making your bounce rate skyrocket.

Back in October, we saw that almost 10% of the traffic to our publisher network of 200,000 websites and blogs was from mobile devices—and it’s growing. You need to be prepared for mobile visitors on your own blog. After you’ve spent a ton of time designing a professional blog, engaging readers with fabulous content and networking on social media, you don’t want people bouncing away from your site because of the dreaded “pinch and scroll.”
Luckily, there is a way to optimize your site without developing a whole app or separate mobile page: you can implement a responsive design on your main site. To help you figure out if it’s right for your blog, here answers to the five most basic questions about responsive design.
1. What is responsive design?
A responsive design is a type of blog layout that adapts to whichever device you are viewing the content on. For example, if you’re viewing a website on a wide-screen display and a tablet, the layout will expand to fit the wide-display and shrink to fit to the tablet. With a responsive design, your website’s design will fit in any size browser window—whether it is on desktop, tablet or phone.
If you want to see some awesome responsive designs in action, check out this website.
2. What’s the difference between responsive design and a mobile website?
A mobile website and a responsive website are completely different. A mobile website is designed specifically for mobile devices—if you view a mobile website on a desktop, it won’t be formatted correctly. If you type the main domain in your URL window, you’ll usually be redirected to a subdomain with a “m.” before the rest of the domain name.
A responsive design on the other hand, can be formatted for any device. It isn’t a redirect from your main page—your main website will be available to all visitors, mobile or desktop.
Responsive Design For Your Website Blog Or Store Locations
Here’s an example to illustrate the difference:
3. What are the advantages of a responsive design?
Having a responsive design can be incredibly beneficial to you. Here are a couple reasons why:
- Mobile analytics will already be integrated with everything else. All you have to do is segment out mobile traffic if you want to dig deeper. With all of your analytics rolled together, you’ll get a more complete picture of how your blog traffic is doing.
- There’s little maintenance. If you’re not a coding genius, a responsive design is for you. Once it’s all set up, it requires very little upkeep because it’s a derivative of your main site.
- A responsive design can help your SEO. Though it’s not the single determinant of a page-one ranking, Google does favor responsive designs because your website are housed under one domain. (Source)
- Your blog’s brand will be consistent, no matter how readers are viewing it. Your raving fans returning day after day will feel right at home, no matter which device they are using. This is crucial to developing a tight-knit community and growing your blog audience.
4. What are the disadvantages of a responsive design?
Though a responsive design is incredibly useful and needed, there are a few drawback to using one:
- It can increase page load time. Because your browser is loading all formatting options before choosing to display one according to the browser size, your page load time could slow. Also, all of the elements on your page are simply scaled down, not resized, so it can take longer for your blog to appear than on a mobile-only site.
- You also have “less control” over your blog. With separate mobile-only and desktop only sites, you can personalize content to suit mobile devices. With a responsive design, you only have control over what the page looks like.
- It can get expensive and time-consuming to develop. If you’re hiring a designer to create a responsive design for your website, it takes a while for them to create a ton of different options based on what size window you’re browsing in—meaning more money out of your pocket.
5. Where you can get a responsive design?
If you’re definitely sold on getting a responsive design, there are quite a few options for you. If you’re on WordPress, we have a post of the best responsive themes for you, and you can find more in the WordPress directory. On Blogger, you can choose one of the Dynamic templates for a responsive design, but keep in mind that most of the pre-made templates have a separate mobile website built in as well. You also have the option of hiring a developer to do the design for you.
If you’re still not convinced you want a responsive design and you’re on WordPress, check out WP Touch—it’s an extremely popular plugin that creates a mobile site for your blog.
Ultimately, having a responsive design is still hotly debated. For our company’s website and blog, a responsive design was the best choice. When we released Shareaholic Channels in November, we knew that people would want to discover awesome content from our publisher network on the go. We wanted readers to have a consistent experience, no matter which device they were using, so we chose to go with a responsive design.
Responsive Design For Your Website Blog Or Stores
If you’re interested in learning more about responsive designs vs. mobile-only sites, check out these awesome articles by Tom Ewer and Danny Brown—you’ll get an even better picture of this debate.
Is responsive design a fit for your blog? If you’ve already chosen a mobile-only or responsive design, why did you do it? I’d love to hear your thoughts in the comments!
Related posts:
So, you’ve decided to venture into the creation of responsive web designs. Wonderful! With the browsing landscape diversifying into mobile devices, netbooks, desktops and so forth, responsive web designs allow web designers to provide different layouts for specific devices (based on screen size and browser features) giving site visitors an optimal user experience.
So now, you’ve determined that it would be beneficial to create responsive web designs. What tools can help you get the job done?
Tools have started to spring up to provide us with shortcuts and helpers for common responsive web design tasks. Let’s take a look at just few that I find the most useful.

I divided the tools in this list into four categories:
- Responsive typography
- Flexible images
- Responsive web page layouts
- Testing and cross-browser support
Responsive Typography
First, let’s look at two tools (out of the many out there) that allow us to create beautiful, adaptive typography.
1. Lettering.js
Lettering.js, a jQuery plugin for controlling the appearance of your web type, is a great tool to help designers get a chokehold on their typography. Whether you’re working with a responsive web design or not, having this kind of control over your web type can help you craft a truly creative look without resorting to image-based solutions.
In the context of responsive design, Lettering.js gives designers precise control over typography characteristics such as spacing, leading and kerning in order to produce an optimal reading experience in various visual spaces.
2. FitText
Another jQuery plugin, FitText helps you make your headlines responsive. FitText make sure your display text appears optimally on various devices. This plugin may be simple, but its flexibility leaves the creativity in your hands and is easy to implement.
Flexible Images
After setting type, we can move on to tackling the issue of placing images in our responsive web designs. There’s one tool that should be a part of every responsive web designer’s arsenal.
3. imgSizer.js
Before heading straight to the code of imgSizer.js, make sure to read through Ethan Marcotte’s breakdown of what role this script plays in your responsive web designs. Essentially, this script was designed to make sure your images render cleanly in Microsoft Windows. Marcotte’s script does a pretty nice job of cleaning up images that have been sized down automatically by the browser.
Responsive Web Page Layouts
At the core of every responsive web design is a fluid and flexible layout that adapts itself to the screen size and features of the user’s browser. Let’s move on to resources related to layout, where most of the action happens in responsive web designs.
Responsive Design For Your Website Blog Or Store Brand
4. Fluid 960 Grid System
If you’ve been using the ubiquitous 960 Grid System by Nathan Smith (plenty of us have probably used it for projects or experimentation at some point), check out this fluid adaptation of the original project. If you’re comfortable with the original 960.gs, then you already know how to use Fluid 960 Grid System.
5. Gridless
If a grid system for web page layouts seems too restrictive to you, check out Gridless. Gridless is built to be leaner than other grid systems and was constructed with responsive designs in mind. The Gridless code bases its philosophy on the much-discussed mobile first method for crafting websites that must be delivered to a multitude of device environments.
For designers seeking more of a barebones, content-focused approach to responsive web design, you may find yourself quite at home with Gridless.
6. PXtoEM
A tedious mathematical process associated with converting fixed-width design work to a fluid layout is converting absolute units of measurements (i.e. px
and pt
) into relative units of measurement such as ems
and percent (%
) for typography, spacing, container widths, etc.
PXtoEM is a tool that provides users with a simple conversion tool to help them with all the math. The site also allows designers the ability to quickly and easily change the base font size of their layout to something that leads to more manageable math.
For example, in your HTML document, setting your body
element’s font-size
to 62.5% gives you the more convenient conversion ratio of 1em is to 10px, making unit conversion a little easier to do.
Testing and Cross-Browser Support
Responsive Design For Your Website Blog Or Store Bought
Finally, as we create our responsive web design, we’ll come to the point where our web type is clean and adaptive, our images are flexible and our layout is fluid.
Now we need to make sure that our site works in as many browsing environments as possible.
7. Adobe Device Central
The best way to test your website on different devices is to actually test it from within the devices themselves; nothing compares to seeing how your website actually looks and behaves within a particular mobile gadget or computer.
However, for those of us who don’t have the budget for hundreds of new gadgets, the solution comes in the form of Adobe Device Central. Device Central is one of the better pieces of software I’ve used for testing a site out on different devices.
If it’s variety and range you seek, Device Central won’t leave you disappointed. With an actively growing device library to choose from, users will find pretty much every major device on the market, ready to load in and test.
Testing websites has been made easy as well: Simply input the URI of the web page (local or remote) and then you can freely switch between the devices you want to test it in.
8. Web Developer
While Device Central (above) is cheaper than purchasing a bunch of devices, it still may be outside the price range of some designers’ pocketbooks.
A fantastic alternative (or additional tool alongside Device Central) is the Web Developer browser extension. Available for Firefox and Chrome, this extension provides designers with several tools that come in handy when developing responsive or fluid websites.
Most notable is the built-in ability to resize your browser window with the click of a button. New size presets can be saved and used instantly.
Other helpful features include viewing CSS by media type and outlining your containing elements, which I find useful for quickly identifying break points (or potential break points) in a design.
9. Respond.js
One of the glaring disadvantages of using media queries is that they are part of the CSS3 specifications and therefore is an absent feature in older browsers, such as in IE8 and below.
Of course, one might argue that we don’t see a lot of mobile devices running IE6. But one thing to note is that responsive web design isn’t just about mobile devices, it’s a way of developing sites that become optimized for all types of browsing situations. For example, IE7 or IE8 users might still benefit from a site that renders a different layout on large, widescreen monitors versus a small-screen netbook.
Fortunately, we have Respond.js, a lightweight, open source script that gives us more options for executing media-query-driven responsive web designs in IE6, 7 and 8.
The script is small — only 1KB when served gzipped to site users — and is unobtrusive, so there’s little excuse not to use it!
10. Modernizr
Much like Respond.js, Modernizr is here to bring designers the power of HTML5 and CSS3, even in older browsers. While it’s not as lightweight as Respond.js, it does give you media-query-like abilities in older browsers.
The other exciting capability Modernizr brings us, as it relates to responsive web design, is some added support for the very intriguing — but currently problematic and tumultuous — W3C specifications of the Flexbox model that allows for easier and more robust web page layouts.
Modernizr also provides conditional loading features. If you’re concerned about loading many resources because of page speed concerns, Modernizr allows you to conditionally load certain resources based on the user’s browsing circumstances.
Responsibly Responsive
Not every responsive web design project is going to require all of the resources mentioned here. As always, restrict your design projects to only the components that are required to achieve the goals desired. And then, when appropriate, sprinkle in features that can enhance the user experience for as many users as possible without degrading it for anyone else.
These resources were chosen based on their ability to help you complete your responsive web designs more efficiently.
Adaptive and responsive web design practices are still in its beginning stages, but they are important because the diversification of browsing devices and viewing methods — like 3D on the Web, for example — is going to continue as our industry progresses into the future.

If you know a tool that can help in building responsive web designs, share them in the comments!
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- A Quick Look at Mobile Web Designs
